You don’t have to be a jewelry designer to notice the ramp-up of jewelry store commercials before Valentines Day. Lots of ocean waves and talk of eternity and endless love and, wait, where does a kiss begin? And if it isn’t the messaging it’s the design … come on … it does not need to be a heart or a bow or pink or saccharin to appeal to a woman. Not the women I know! The women I know are killin’ it at work, bringing their amazing talents to the office or studio, and/or they’re killing it at home being amazing moms and partners.
So … what do my women want for Valentines Day? Aside from maybe a great dinner out with some good wine -- or a hot jacuzzi?
Women’s lives are a constant, imperfect attempt at balance. We want to give everything we can at work and at home. We want to be the best moms, partners, spouses, students, athletes, you name it.
Wait, is that even possible? But what is left for ourselves? And how do we balance it all?
On this Valentines Day, we introduce the Balance Ring. You can wear this ring easily every day -- it’s perfectly comfortable. And seeing this ring during even the most hectic day will offer the wearer a moment of balance. Bonus? They’ll think of the person who gave it to them. Available in .925 Sterling Silver, 14 KT Gold or Mixed.
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Is your birthstone diamond? Congratulations -- they are kind of the penultimate stone in our jewelry culture. They have captured such a huge part of our imaginations and an even larger part of our jewelry industry -- but is that because of how utterly beautiful and captivating they are? Or how rare?